Helping advertisers see what actually works
We are a Trinity College Dublin campus company. Our mission is to democratize marketing measurement.
- Built for marketing agencies and businesses with multiple channels
- Four pillars: data integrations, visualisation, attribution, mix modeling
- Open source, pay as you go, no hidden fees or charges
“We founded MarSci because most statistical analyses in marketing do not align with the real needs of advertisers. Our goal is to give advertisers a fair and data-driven path to grow their business.”
George Filippou, PhD · Founder
Democratize marketing measurement
We believe that measurement and interpretation should be a business right, similar to access to financial support. We develop and commercialise technology for marketing managers around the four core pillars of marketing technology.
Data integrations
Connect 50+ platforms fast and skip costly ETL tools.
See moreData visualisation
One dashboard for paid, organic, and everything in between.
See moreMulti-touch attribution
See how each touchpoint contributes to conversions, without relying on cookies or click paths.
See moreMarketing mix modeling
Understand how your channels work together and where your next pound of budget should go.
See more
MarSci is ideal for
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Marketing agencies
If you are a marketing agency looking to support your advertisers with an advanced measurement platform, MarSci is here to help. Our platform is an ideal solution for independent agencies, offering the flexibility to either provide direct access to MarSci or use a white-label version under your own brand.
MarSci is open source and operates on a pay-as-you-go model, ensuring full transparency with no hidden fees or charges. To learn more, reach out to us at info@mar-sci.com.
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Businesses with multiple channels
Managing and measuring the performance of each channel in isolation leads to incomplete and often misleading conclusions. MarSci provides a unified view across all channels, so you understand how each one contributes incrementally to conversions, how they interact with one another, and where budget is best allocated.
The result is smarter spending, less waste, and a clearer picture of what is actually driving growth.
What sets us apart
Media knowledge
Our team has extensive experience working with major media, entertainment, and social media companies. We understand their measurement systems inside out, from attribution models to KPI frameworks, and how these factors shape statistical modeling.
With this knowledge we bridge the gap between proprietary measurement methods and open source innovation, helping businesses generate more transparent, accurate, and actionable insights from their marketing data.
Research ties
As a research group, we do not just stay up to date with the latest industry developments. We actively shape the future of media research. Our team contributes to the field through cutting-edge studies, publishing research papers in high-impact, reputable journals.
Actionable insights
We founded MarSci because most statistical analyses in marketing do not align with the real needs of advertisers. Our goal is to bridge this gap by providing actionable, relevant insights, specifically in budget allocation, ensuring advertisers have a fair and data-driven path to grow their business.
Meet the team
Marketing scientists and engineers who have sat on the platform side, backed by researchers at Trinity College Dublin.
Founders and teamGeorge Filippou, PhD
Founder. Marketing Scientist
PhD StatisticsEx-TikTokEx-FacebookAdjunct Professor in Data and AI
Boi, PhD
CTO. AI Engineer
PhDMarTech backgroundMobile gaming backgroundOpen source modelling
Chris
Head of platform
Toolkit and platformData pipelines
Arthur
Principal Investigator
Trinity College DublinResearch lead
Dr. Ashish
Scientific advisor
Scientific advisorResearch
Your call is with the people who built the models
There is no sales team at MarSci. When you book a call you speak with the founders, on your channels and your numbers.
George, PhD
Founder. Marketing scientist
Boi, PhD
CTO. AI engineer
Your setup 5 min
Which channels you run, what data you already have, and the decision you are trying to make.
Live walk-through 15 min
We open the toolkit on a real dataset: the journey map, causal attribution, the mix model, and what the recommendations look like.
Your first run 10 min
What to upload, what you get back in 20 minutes, and whether it is worth your time. If it is not, we tell you.
- You get a PhD statistician who has sat on the platform side at Facebook and TikTok, not a sales script.
- You leave with a plan for your first run, not a quote.
- No contract afterwards. Pay as you go if you use it, nothing if you do not.
Prefer email? info@mar-sci.com
Start measuring what matters. No credit card, no sales calls, no code needed.
Log in now or reach out for a demo.