Ecommerce marketing leaders face a common challenge: how to measure what’s truly driving sales and growth. Marketing Mix Modeling of (media mix modeling – MMM) has gained prominence to answer this question. MMM offers many […]
Imagine you own a coffee shop and you’re trying to figure out what’s bringing customers through your door. Is it the billboard on Main Street? The Facebook ads you’ve been running? The flyers you handed […]
Attribution may be one of the main challenges for ecommerce businesses since it’s directly related to budget allocation. Let’s explore the main challenges, the origins and some available solutions. Measurement attribution, marketing attribution all refer […]
Conferences are an essential communication channel for pharmaceutical companies. But how can marketeers be confident their marketing budgets are not wasted? Marketing Mix Modeling (MMM) is a method for all industries, and especially for pharmaceuticals. […]
A Guide to Improving Field Force Performance with Marketing Mix Modeling Field force remains one of the most critical communication channels for pharmaceutical companies. We emphasize the word “communication” rather than just “marketing” channel, because […]
Media Mix Modeling is gaining momentum, no doubt about it. But what kind of data do you actually need to be confident in the model’s results? If you’re not new to Media Mix Modeling, you […]
Business analysis is used if the aim of the project is that an existing business will be improved and thus likely to change. We start by describing the current situation and then create a scenario
Business analysis is used if the aim of the project is that an existing business will be improved and thus likely to change. We start by describing the current situation and then create a scenario
Business analysis is used if the aim of the project is that an existing business will be improved and thus likely to change. We start by describing the current situation and then create a scenario
