Cross-Channel Marketing Platforms: What They Do and What They Don’t
Cross platform marketing tools sorted into four jobs: orchestration, activation, customer data and measurement, with the choosing questions that matter.
Campaign Attribution in Salesforce, what is it and how you can use it
Campaign attribution in Salesforce: the two Campaign Influence versions, the models and what needs Account Engagement, and honest reading advice.
Cross-Channel Campaign Management: One Story, Many Doors
Cross-channel campaign management that works: one brief adapted per channel, one taxonomy, one calendar, the failure modes, and one neutral scoreboard.
Amazon Attribution: Measuring Off-Amazon Media
Amazon Attribution explained: free measurement of off-Amazon media, eligibility and Brand Registry, how tags work, and reading results honestly.
Niche Attribution Tools: The Long Tail of the Market, Mapped
From Attributionapp to Marketo Measure: the niche attribution tools mapped honestly, including which famous names moved, renamed or died.
GA4 Attribution: Models, Settings and Limits
Attribution in GA4 explained: the three current models, where the settings live, lookback windows, and the honest limits of what GA4 can see.
Marketing Attribution Models: Choosing the Right One
Every family of marketing attribution models compared: single-touch, multi-touch, algorithmic and causal, with a decision guide by situation.
Shopify Attribution: Measuring an Ecommerce Store Honestly
Shopify attribution explained: what the platform records natively, the three-layer measurement stack, and when a store graduates to modeling.
Cookieless Attribution: Measuring in the ATT and Privacy Era
ATT attribution and the cookieless era: what broke, what holds, SKAN and probabilistic methods, and the stack that shrugs off privacy news.
What is Retail Attribution: Connecting Media to Store and Online Sales
Retail attribution across store and online: loyalty bridges, geo-experiments, and the aggregate layer that measures the till without a pixel.