Cross-Channel Marketing Platforms: What They Do and What They Don’t
Cross platform marketing tools sorted into four jobs: orchestration, activation, customer data and measurement, with the choosing questions that matter.
Looker Studio is Now Data Studio (Again): The Complete Guide
Looker Studio was renamed back to Data Studio in April 2026: the complete guide to the naming saga, free vs Pro pricing, limits, and honest dashboards.
What is Marketing Analytics?
Marketing analytics explained simply: the four types, the metrics that matter, the tool landscape, and how the discipline ladders up to modeling.
Visualizing Your Marketing Data: A Friendly Guide for Small Businesses
Business analysis is used if the aim of the project is that an existing business will be improved and thus likely to change. We start by describing the current situation and then create a scenario