Marketing Data & ETL

Hub diagram of website, app and purchase events unifying into customer profiles in a CDP, activating ad audiences, email journeys and personalization

Customer Data Platforms (CDPs) Explained

August 24, 2026

CDPs without the hype: what they do, CDP versus warehouse versus CRM, the Salesforce Data 360 rename, composable patterns, and whether you need one.

Three cards defining the ETL steps: extract from sources, transform onto one taxonomy, load into the warehouse

What is ETL? The Process, Explained with Examples

August 18, 2026

ETL explained with examples: extract, transform, load, a marketing walkthrough end to end, ELT and reverse ETL, and the tool landscape by category.