MarSci is an Open Source Analytics Platform offering

Why Choose us

We provide Media Mix & data driven attribution solution for highly regulated and complex business models.

Pharmaceutical

Media mix for Pharmaceutical is not an easy job. We offer solutions for Media Mix & data-driven attribution specifically for pharmaceutical taking into consideration regulations, complex buying cycles, long selling windows and specific industry KPIs.

iGaming / Gambling

Media mix and data-driven attribution is an absolute necessity for iGaming and Gambling industry. Especially with the intense competition they face today. MarSci solution is able to offer actionable budget allocation insights to help grow your business.

Travel

Travel industry suffers from long booking windows and complex consumer journey patters. We have developed data-driven attribution & media mix models to cope with the challenges of the travel industry.

FinTech

MarSci’s mission is to support complex business models through the use of AI and machine learning. We have already developed a dedicated product tailored to FinTech challenges, such as intense competition and the difficulty of attributing credit to individual marketing channels.

how do we do it

MarSci’s unique approach to complex business models

Agnostic to the method

We have utilized Robyn, Meridian, and PyMC-Marketing. Our approach is model-agnostic, and we select the one that best suits your needs.

Long booking windows

Same industries like travel require long booking windows until clients decide to book their trip. We model time-specific parameters into the models so the results can be relevant to the challenges you face.

Complex consumer journeys

We understand that some businesses face challenges with complex consumer journeys—such as online vs. offline conversions or varying order values. Our models are designed to capture these nuances, ensuring they reflect the specific dynamics of your business.

It’s not all about clicks and conversions

The vast majority of analytic solutions have been built on clicks and conversions. Some industries are different. Therefore we have to account for industry events, seasonality, impressions and other key activities in order to generate results.

Industry KPIs

Our models are customized to reflect industry-specific KPIs. For example, while a registration event may be important for prospecting, it doesn’t necessarily translate into actual sales or deposits. Our approach supports multiple KPIs across both the mid and lower funnel, ensuring a more accurate and actionable measurement.

Retention Vs New orders

Retention and returning customers are different than prospecting and new customers. We have invested significant amount of resources in order to be able to model those two separately and give you relevant recommendations.

Join Marsci

Industries