Solutions

Open source · Privacy first · No prior knowledge required

See how much advertising money you can save, and grow 4x faster

MarSci runs and tell you where you are overspending, how much more you can grow, and when to stop advertising, and where.

  • Organic and paid data integrations
  • Implementation you can do yourself
  • Clear budget allocation recommendations
FIRST TOUCHRETURN VISITPURCHASE 21% 9% 17% 13% 16% 24% TVGRP YouTubeImpressions Meta adsImpressions GoogleSearchSessions DirectSessions Purchase100% of purchases
Each number is the share of purchases that took that path. The six paths add up to 100%. Hover a channel to trace it. Example flow.
One platform, all in one

Your baseline, every channel, the budget and the tests. On one screen.

Pick your industry, then click through the six tabs. Each tab is one question, one screen and one action.

Toolkit · Media Mix Modeling · Results
Industry
MarSci Toolkit
  • Home
  • Data Sync
  • Data Visualization
  • Causal-Driven Attribution
  • Media Mix Modeling
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Talk to the team

Your call is with the people who built the models

There is no sales team at MarSci. When you book a call you speak with the founders, on your channels and your numbers.

George Filippou

George, PhD

Founder. Marketing scientist

PhD StatisticsEx-TikTokEx-Facebook
Boi

Boi, PhD

CTO. AI engineer

PhDMobile gaming backgroundOpen source modelling
What the 30 minutes cover
  1. Your setup 5 min

    Which channels you run, what data you already have, and the decision you are trying to make.

  2. Live walk-through 15 min

    We open the toolkit on a real dataset: the journey map, causal attribution, the mix model, and what the recommendations look like.

  3. Your first run 10 min

    What to upload, what you get back in 20 minutes, and whether it is worth your time. If it is not, we tell you.

Why book it
  • You get a PhD statistician who has sat on the platform side at Facebook and TikTok, not a sales script.
  • You leave with a plan for your first run, not a quote.
  • No contract afterwards. Pay as you go if you use it, nothing if you do not.
Pick a time with the team

Prefer email? info@mar-sci.com

The problem we solve

Measurement tools were built for a web where people clicked. Five things we do differently.

  • Affordable

    Traditional attribution and MMM tools cost thousands per month, pricing out the businesses that need them most. MarSci is pay as you go.

  • Easy to implement

    Complex setup requiring data scientists, months of configuration, and ongoing technical maintenance. MarSci runs on daily aggregates and gives results in 20 minutes.

  • Transparent

    Black box algorithms. Most platforms do not show how results are calculated. You just have to trust them. MarSci is open source and shows every range.

  • Built for the new era

    Users do not click anymore. Audio ads, AI search results, video first channels: click based tracking misses it all. MarSci measures channels that never get a click.

  • Privacy first

    Cookie dependent tracking is increasingly blocked by regulations and browsers, making data less reliable every day. MarSci uses no cookies and no personal data.

Our approach

We believe marketing measurement should be available to everyone. We built the technology to make cross-channel understanding easy, actionable, and affordable.

Our platform uses only aggregated data for calculations, so any business can benefit. No personal data, no cookies, nothing to integrate.

# Daily aggregates. That is all we need.
date, impressions_facebook, spend_google, conversions_total
2025-10-01, 128300, 1540.22, 413
2025-10-02, 120911, 1320.10, 399

Simple, aggregated data. No PII, no cookies.

Our solutions

Four pillars, one platform

Each one works on its own. Together they take you from raw exports to a budget you can defend.

Data connections

Connect Meta, Google, TikTok, Pinterest, and 50+ channels in minutes. No expensive ETL tools needed.

  • One-click integration for all major platforms
  • Automated daily data syncs
  • Run your own custom analysis
  • Save thousands on data pipeline costs
Learn more

Data visualisation

Daily marketing performance dashboard. All your channels in one place, paid and organic together.

  • Unified view: paid, organic, social, everything
  • See what is working at a glance
  • Compare channel performance instantly
  • No data analyst required
Learn more

Data-driven attribution

Peer-reviewed, published algorithm. The only attribution model that works with impression data only, ideal for privacy-first marketing.

  • Works with impression data only
  • Captures TikTok, Spotify, AI search impact
  • Campaign-level verdicts inside each channel
  • Scientifically validated methodology
Learn more

Marketing Mix Modeling

Choose between Meridian (Google) and Robyn (Meta). No coding or statistical experience needed. AI helps you understand results.

  • Easy implementation, zero coding
  • AI explains results in plain language
  • Budget optimisation and scenario planning
  • Results you can act on within a day
Learn more

Why teams choose MarSci

  • Data-driven attribution

    Capture influence even without clicks. Attribute credit from impressions and aggregated signals across every channel.

  • Marketing Mix Modeling

    Plan confidently, model diminishing returns, and simulate budget scenarios before committing spend.

  • Privacy-first by design

    No PII, no cookies. Works on daily aggregated data across all your channels.

  • Data integrations

    Connect Meta, Google, TikTok, Shopify and more. Unify spend, impressions, and conversions in one place.

  • Affordable

    Open-source foundations keep costs predictable. No consulting fees, no six-figure invoices.

  • Value within one day

    No coding required. Designed for quick setup, clear actions, and budget allocation recommendations you can use immediately.

How it works

Four steps. Only two of them are yours.

  1. Log in

    Create an account and log in. No credit card, no sales call, no setup project.

  2. Connect your data

    With an API connection to Meta, Google, TikTok, Shopify and more, or without one: upload a CSV of daily aggregates.

  3. We run the models

    Attribution and the marketing mix model run on our back end. Nothing to install, nothing to configure.

  4. You get notified

    When everything is set up you get an email and your results are waiting. You do not have to do anything in between.

Two platforms, one science

Start online in 20 minutes, or own the whole stack

Same methodology, your choice of ownership.

Online Toolkit

Cloud-based, ready in 20 minutes

For marketing managers who do not have a data team. Easy configuration, no setup, affordable, business value in 20 minutes.

  • Data visualisation and data integrations
  • Causal-driven attribution
  • Marketing mix model
  • Where to invest your next €1,000, and which channels to stop

Ideal for mid-size advertisers. Pay as you go.

Get access now

Start measuring what matters. No credit card, no sales calls, no code needed.

Log in now or reach out for a demo.