GA4 Attribution: Models, Settings and Limits
Attribution in GA4 explained: the three current models, where the settings live, lookback windows, and the honest limits of what GA4 can see.
Shopify Attribution: Measuring an Ecommerce Store Honestly
Shopify attribution explained: what the platform records natively, the three-layer measurement stack, and when a store graduates to modeling.
What are the available multi-touch attribution methods?
Imagine you own a coffee shop and you’re trying to figure out what’s bringing customers through your door. Is it the billboard on Main Street? The Facebook ads you’ve been running? The flyers you handed […]
Marketing attribution for Ecommerce
Attribution may be one of the main challenges for ecommerce businesses since it’s directly related to budget allocation. Let’s explore the main challenges, the origins and some available solutions. Measurement attribution, marketing attribution all refer […]