GA4 Attribution: Models, Settings and Limits
Attribution in GA4 explained: the three current models, where the settings live, lookback windows, and the honest limits of what GA4 can see.
Marketing Attribution Models: Choosing the Right One
Every family of marketing attribution models compared: single-touch, multi-touch, algorithmic and causal, with a decision guide by situation.
What is Marketing Attribution?
What marketing attribution is, how models split credit, and what privacy changed. A plain-English guide for marketing managers.
Data-Driven Attribution, Explained (Including GA4)
What data driven attribution is, how GA4’s DDA works, its requirements and blind spots, and the causal alternative when you need to audit credit.