Niche Attribution Tools: The Long Tail of the Market, Mapped
From Attributionapp to Marketo Measure: the niche attribution tools mapped honestly, including which famous names moved, renamed or died.
Marketing Attribution Models: Choosing the Right One
Every family of marketing attribution models compared: single-touch, multi-touch, algorithmic and causal, with a decision guide by situation.
First Click, Last Click, Linear, Time Decay: The Rules-Based Attribution Models
First click, last click, linear attribution and time decay: how each rule splits credit, what each distorts, and when each is honestly enough.