Niche Attribution Tools: The Long Tail of the Market, Mapped
From Attributionapp to Marketo Measure: the niche attribution tools mapped honestly, including which famous names moved, renamed or died.
Marketing Attribution for iGaming and Online Casinos
iGaming attribution done honestly: FTDs and player value, the affiliate question, regulation’s effect on tracking, and compliant measurement.
MMM vs Multi-Touch Attribution: Which Do You Need?
MMM vs attribution is the wrong fight. Where each shines, where each breaks, and how to run both without doubling your workload.
Multi-Touch Attribution: A Plain-English Guide
What multi touch attribution is, how the main models compare, and when MMM is the better tool. A plain-English guide for marketing managers.
Data-Driven Attribution, Explained (Including GA4)
What data driven attribution is, how GA4’s DDA works, its requirements and blind spots, and the causal alternative when you need to audit credit.
What are the available multi-touch attribution methods?
Imagine you own a coffee shop and you’re trying to figure out what’s bringing customers through your door. Is it the billboard on Main Street? The Facebook ads you’ve been running? The flyers you handed […]
Marketing attribution for Ecommerce
Attribution may be one of the main challenges for ecommerce businesses since it’s directly related to budget allocation. Let’s explore the main challenges, the origins and some available solutions. Measurement attribution, marketing attribution all refer […]
Data-Driven Attribution for Small and Medium Businesses
Business analysis is used if the aim of the project is that an existing business will be improved and thus likely to change. We start by describing the current situation and then create a scenario