What Control variables I need in my Marketing Mix Model?
Media Mix Modeling is gaining momentum, no doubt about it. But what kind of data do you actually need to be confident in the model’s results? If you’re not new to Media Mix Modeling, you […]
Media Mix Modeling is gaining momentum, no doubt about it. But what kind of data do you actually need to be confident in the model’s results? If you’re not new to Media Mix Modeling, you […]