IRI

Positioning map placing Neustar / IRI (Circana) in the aggregate managed quadrant of the attribution market, with MarSci in the aggregate managed quadrant

Neustar and IRI MMM: Where Those Names Went

August 13, 2026

Neustar MTA and IRI MMM: where those names went. TransUnion TruAudience, Circana, the Nielsen MMM consolidation, and modern alternatives.