What is Meridian (MMM), for marketing mangers
This is an honest guide to Meridian, the open source MMM (Marketing Mix Model) by Google. It is written by a PhD in statistics who, as it happens, has also done the job of a […]
Budget Optimization with MMM: From Model to Money
What mmm optimization actually does: response curves, marginal returns, guardrails, and a worked example of moving budget where it earns most.
Marketing Mix Modeling for B2B and SaaS
Marketing mix modeling B2B teams can trust: pipeline outcomes, event and outbound channels, long-cycle adstock, and the CFO scenario answered.
MMM vs Multi-Touch Attribution: Which Do You Need?
MMM vs attribution is the wrong fight. Where each shines, where each breaks, and how to run both without doubling your workload.
Marketing Mix Modeling Tools and Companies: An Honest Guide
The marketing mix modeling tools market in three buckets: open-source engines, enterprise suites, and managed platforms. An honest guide.
Modern Marketing Mix Modeling: From Annual Report to Always-On
What modern marketing mix modeling looks like: automated pipelines, weekly refreshes, response curves, and what real-time honestly means.
Meridian, Robyn and Open-Source MMM: Build or Buy?
Meridian MMM and Robyn compared: what each open-source engine does, the Python DIY route, and the honest build-versus-buy math.
The paradox of MMM: how are you supposed to refresh your MMM?
Here’s something nobody talks about. Everyone obsesses over building the first MMM. Priors, adstock, saturation curves, channel hierarchies, the works. Teams will spend weeks arguing about whether a half-life is four days or six. But […]