What is Meridian (MMM), for marketing mangers
This is an honest guide to Meridian, the open source MMM (Marketing Mix Model) by Google. It is written by a PhD in statistics who, as it happens, has also done the job of a […]
This is an honest guide to Meridian, the open source MMM (Marketing Mix Model) by Google. It is written by a PhD in statistics who, as it happens, has also done the job of a […]