mobile attribution

Cards comparing the mobile measurement partners Adjust, Branch, Kochava and Singular

Adjust vs Branch vs Kochava vs Singular: all major MMPs Compared

August 27, 2026

The MMP field beyond AppsFlyer compared fairly: Adjust, Branch, Kochava and Singular mobile attribution, ownership, pricing and stack fit.

Flow from ad engagement through an attribution layer combining SKAdNetwork, probabilistic matching and attribution links to installs and in-app events

AppsFlyer Attribution, Explained

August 13, 2026

AppsFlyer attribution explained: MMP last-touch credit, SKAN, probabilistic modeling, listed pricing, and where MMP data fits your stack.

Funnel from media and affiliates through registration and KYC to first-time depositor and player value, with patchy tracking before registration and strong first-party data after

Marketing Attribution for iGaming and Online Casinos

August 13, 2026

iGaming attribution done honestly: FTDs and player value, the affiliate question, regulation’s effect on tracking, and compliant measurement.