Pharmaceutical companies are increasingly investing in digital marketing. Yet they face significant challenges in accurately tracking and attributing outcomes due to the complexity of the consumer journey and the extended time required to complete a […]
Conferences are an essential communication channel for pharmaceutical companies. But how can marketeers be confident their marketing budgets are not wasted? Marketing Mix Modeling (MMM) is a method for all industries, and especially for pharmaceuticals. […]
A Guide to Improving Field Force Performance with Marketing Mix Modeling Field force remains one of the most critical communication channels for pharmaceutical companies. We emphasize the word “communication” rather than just “marketing” channel, because […]
